Project Type
Social Media Campaigns for Visa Services
Company Name
Lemon Wood Overseas
Campaign Objective:
Promote Tourist Visa services and Study Abroad opportunities through strategic social media ad campaigns.
Platforms Used:
- Facebook & Instagram Ads
- Organic Instagram Reels & Stories
Social Growth & Engagement:
- +24,400 new followers across Instagram & Facebook
- Engagement up by 72% with high-performing reels and testimonials
- Reels averaged 20K+ views, sparking DMs and shares
Lead Generation:
- Over 2,100 qualified leads generated in just 3 weeks
- 45% conversion rate from lead to inquiry
- Cost per lead (CPL) reduced by 53% through A/B testing and optimisation
